Apple has one of the most aggressive sustainability and recycling programs in tech, but it still pulls plenty of metals and toxic rare-earth materials out of the ground to make iPhones, iPads, MacBooks, and other products.
That’s about to change. The company is set to announce a new, unprecedented goal for the tech industry to “stop mining the earth altogether.”
This is Apple, and specifically Tim Cook's Apple, at its finest. While they aren't exactly sure how they'll achieve this goal, setting impossible goals which are best for the planet and society and achieving them is exactly how Apple has become the most profitable company on the planet.