Snapchat is gearing up to launch a slate of original television shows, using the social network's unique, short-lived media hook as a means to create content that lasts between 3-5 minutes long. Snapchat has signed original show deals with a collection of companies over the past few months, including NBCUniversal, Turner, A+E Networks, Discovery, BBC, ABC, ESPN, Vice Media, Vertical Networks, NFL, and Metro-Goldwyn-Mayer.
After writing yesterday about how it's important for a brand to know what makes it desirable, I got to say Snapchat's CEO Evan Spiegel is a bright guy. Personally I'm not sure if even at 3-5 minutes the videos will be out of place in the Snap experience, but I could easily be thinking too narrowly.
The cat is out of the bag that the future of television is that it appears on tiny smartphones as much if not more often than on giant screens.